Operation Courage is Beautiful's Mission:

 To bring a little joy and femininity to our active duty, deployed US servicewomen through care packages geared for women

Operation Courage is Beautiful (OCIB) began its work to support women in uniform in 2009 as a project of founder Cindy Chan in collaboration with local military organizations.  OCIB is now a 501(c)3 tax-exempt, non-profit organization in which donations are tax-deductible to the fullest extent allowed by law.  Tax ID#47-4812161.  

Operation Courage is Beautiful has been the recipient of numerous grants, including ones from the National VFW, Military Spouses Association of Camp Pendleton, Air Force Officers' Spouses Club of Washington, DC, most recently the SDG&E Steps4Good program, and many others.  Past donors and partners include small businesses, corporations, corporate groups, and organizations including units of the Daughters of the American Revolution, college sororities and fraternities, etc., locally and nationwide.  We have been mentioned in national publications such as Glamour Magazine and Women’s World Magazine.  Cindy has also received the She Serves Award from the National VFW for her efforts.  The first week of November in San Diego has been declared by the City of San Diego as “Operation Courage is Beautiful” week.


Board of Directors


President, Founder

Cindy Chan

“Even though I grew up in San Diego, a city famous for its military bases, I never felt a close connection to the military community. In the summer of 2009, I read an article about three women who had returned from a tour of duty in Iraq. They spoke of how while off-duty they would sometimes put on a little eyeliner or wear stilettos for just a moment to remind them of who they are and of home.  I realized how much I had taken these amazing people for granted.  It’s easy for our society to forget or overlook these women in uniform, these women whom are trailblazers and sacrifice so much for our community, country and planet.


Not finding any organization that takes products for these women, I was inspired to start a community project to put together female-oriented care packages. In November 2009, we officially launched Operation Courage Is Beautiful, and it has grown tremendously since, providing free care packages to our deployed servicewomen.”


For the past ten years, Cindy has contributed her management, operations, marketing, and consumer insights expertise to Operation Courage Is Beautiful and other non-profit organizations and grassroots activism. Cindy has over two decades of experience in entrepreneurship, marketing and product management in the consumer goods, healthcare, retail and food/beverage industries. Cindy holds a BA from UC Berkeley and an MBA from the Wharton School at the University of Pennsylvania.



Jonathan Ley

Jonathan began his involvement with Operation Courage is Beautiful in 2010 as a Volunteer.  He now serves as a member of the Board of Directors.  “It truly is an honor being able to assist and support all women in our armed forces. I am a true believer that the role and work that women do in our military are what defines and sets an example to all other military forces around the world. I recently moved back to the US after spending over 15 years overseas building businesses in multi-cultural and geo-political settings. The core mission that Operation Courage represents to all of us as individuals is one of the most noble ones I’ve seen. I have great expectations and a very positive outlook on the involvement and impact that Operation Courage will continue to have with our servicewomen.  I aim to be able to help Operation Courage reach every US military woman in every corner of the world.”


B.S. Business Administration, Marshall School of Business. Minor in East Asian Languages, Minor in Philosophy, University of Southern California
B.A. Chinese Literature, Peking University
M.B.A. Peking University



Ina Masten

Ina began her involvement with Operation Courage is Beautiful in 2016 as a board member.

“I have a passion for working with non profits and have served on several boards over the past ten years. It is an honor to give back to organizations that truly make a difference in people’s lives. OCIB is one that provides a unique opportunity to let those deployed service women know we support and are so grateful for their service. Being away from family and home in tough and challenging areas of the world without access to anything but the most basic of supplies for long periods of time can leave anyone wishing for a small connection to home. OCIB boxes bring an opportunity to provide much needed personal supplies that can make a big impact both in needed products and a moral support boost to those deployed service women. I look forward to the organization to the continue to grow and be able to reach many more of our service women.”


B.S. Accounting, National University, San Diego Campus
M.B.A. Computer Information Science, University of Phoenix,
San Diego Campus

If you are interested in joining our leadership team, please contact us.  Please provide your name, location, relevant skills/experience (if any), and area(s) of interest.